An official press release for American Textile Company's 100th anniversary celebration. Written through PRNewswire with direct guidance from Patrick Seiffert, Senior Vice President of Marketing. Using the inverted pyramid structure, the information is organized based on newsworthy details, clarity, and flow for editors and journalists. Follows AP style guidelines and highlights all key event information, quotes, and company background.

A 650-word feature story on Syracuse University's expanding investment in esports, with an interview with the esports director at SU. Targeted towards the alumni audience, this story demonstrates my ability to identify newsworthy stories, conduct professional interviews, and write audience-focused narratives that use strategic messaging.

A comprehensive news briefing for Apple Music, centered around the company’s partnership with Save The Music. The plan includes a tailored boilerplate, relevant news, speaker biographies, and clearly defined objectives. With additional relevant journalists, personalized key messages, and sample tough questions, Apple Music is thoroughly prepared for media interaction.

A sample e-newsletter for Apple Music, targeted towards external customers. Crafted from selecting a fitting partnership and identifying a relevant issue from a CSR/CSA analysis. The CEO's message includes two subject line options, a compelling call to action, and contact details formatted for professional distribution.

A mock Instagram post for Apple Music that illustrates elements of newsjacking— the strategic use of a trending news story to promote a brand's voice. Through research using Muck Rack Trends and Google Trends, the post frames a relevant cultural event with appropriate tone, style, and design to drive engagement.

A targeted media contact list for Apple Music, identifying five relevant journalists and media outlets most likely to cover the company's 10th anniversary celebration, including a personalized media pitch email inviting an interview. This sample showcases the ability to strategically research media targets with Muck Rack and create professional, persuasive pitches.

A slide deck on how Apple Music utilizes the PESO model (Paid, Earned, Shared, and Owned media) supported by a real-world example. This assignment demonstrates the ability to apply public relations models to a real company and organize visual information clearly and professionally.

A full news release for Apple Music’s 10th anniversary celebration, building directly from a previously developed fact sheet. Using the inverted pyramid structure, the information is organized based on newsworthy details, clarity, and flow for editors and journalists. Follows AP style guidelines, is written in third person, and includes all key event information, quotes, and company background.

A one-page sample fact sheet for Apple Music’s 10th anniversary. Designed to accompany a news release, providing clear, concise information laid out according to PR and AP Style standards (dateline, lede, boilerplate).

A detailed audience persona on one public that Spotify might target for public relations work. The specific person represents the company's primary audience, grounded in research on demographics, behavioral tendencies, etc., within the company.

An extensive overview of a sample strategic plan for a public relations innovation representing KyteBaby, a baby clothing brand. The unique plan uses creativity and PR skills to demonstrate the ability to effectively identify key PR issues facing an organization and the steps they should take to highlight their brand values.

A sample news release for KyteBaby, a baby clothing brand, for a public relations innovation. Following the PR strategic planning framework, the release represents KyteBaby for their new feature, SkyStories. Through creative innovation from PR skills, this demonstrates the ability to document and format a formal news release.

A sample news story covering artist Dababy's performance at the MayDay festival in Syracuse, NY. Following the PR inverted pyramid style, this covers the event using strategic writing and PR skills.

The paper explores Full Flat, the London-based music PR agency, through a personal interview with Clara Pérez Miñones. This paper reflects Maila's interest in the music sector within the public relations discipline, gives insight into Miñones' influence, and shows an overall passion for PR.